Privacy Policy

Last updated: March 3, 2026

API Planning Architecture Inc. (“we,” “us,” or “our”) operates the website apiarc.com (the “Site”). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site.

Information We Collect

Automatically Collected Information

When you visit our Site, certain information is collected automatically, including:

  • IP address
  • Browser type and version
  • Operating system
  • Referring URLs
  • Pages visited, time spent on pages, and navigation paths
  • Date and time of visits
  • Device type and screen resolution
  • Mouse movements, clicks, and scroll behavior (via Microsoft Clarity)

Information You Provide

We collect information you voluntarily provide through our contact and project inquiry forms, including:

  • Name
  • Email address
  • Phone number
  • Company name
  • Project details and messages

Cookies and Tracking Technologies

Our Site uses cookies and similar tracking technologies to enhance your experience and analyze Site usage. These include:

  • WordPress Cookies: Essential cookies required for Site functionality, including session management and security.
  • Google Analytics (GA4): We use Google Analytics to collect and analyze information about how visitors use our Site.
    Google Analytics uses cookies to gather data such as pages visited, session duration, and traffic sources. This data is processed by Google and is subject to Google’s Privacy Policy. You can opt out by installing the Google Analytics Opt-out Browser Add-on.
  • Microsoft Clarity: We use Microsoft Clarity to understand how visitors interact with our Site through session recordings and heatmaps. Clarity captures mouse movements, clicks, and scrolling behavior but does not collect personal information such as passwords or payment data. This data is subject to Microsoft’s Privacy Statement. For more information, visit clarity.microsoft.com.

How We Use Your Information

We use the information we collect to:

  • Respond to your inquiries and project requests
  • Improve and optimize our Site and user experience
  • Analyze Site traffic and usage patterns
  • Maintain Site security and prevent fraud
  • Comply with legal obligations

Disclosure of Your Information

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following
circumstances:

  • Service Providers: With third-party vendors who assist us in operating our Site, including hosting providers, analytics services (Google, Microsoft), and email delivery services, solely for the purpose of performing services on our behalf.
  • Legal Requirements: If required by law, regulation, legal process, or governmental request.
  • Business Transfers: In connection with a merger, acquisition, or sale of all or a portion of our assets.

Data Retention

We retain personal information you provide through forms for as long as necessary to fulfill the purposes outlined in this policy or as required by law. Analytics data is retained according to the default retention settings of Google Analytics and Microsoft Clarity.

Your Rights and Choices

You may:

  • Opt out of analytics tracking by installing the Google Analytics Opt-out Browser Add-on or adjusting your browser settings to refuse cookies.
  • Request access to or deletion of your personal information by contacting us at the information below.
  • Disable cookies through your browser settings. Note that disabling cookies may affect Site functionality.

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information is collected, request its deletion, and opt out of its sale. We do not sell personal information.

Security

We implement reasonable administrative, technical, and physical security measures to protect your personal information. However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.

Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites. We encourage you to review the privacy policies of any third-party sites you visit.

Children’s Privacy

Our Site is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected such information, we will take steps to delete it.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last updated” date. Your continued use of the Site after changes are posted constitutes your acceptance of the revised policy.

Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, please contact us:

API Planning Architecture Inc.
4335-B North Star Way
Modesto, CA 95356
Phone: (209) 577-4661
Email: info@apiarc.com